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Managing Your Personal and Professional Digital Brand

Flavors.me from Jack Zerby on Vimeo.

Flavors.me is one example of how to organize your digital identity.  Angela Dunn of Odom & Co has analyzed the various ways healthcare and pharma communications professionals are managing their personal and professional digital brand .

Health is Social is presenting its first in a series of Webinars on “Healthcare Social Media: Perspectives in Practice” on Thursday, August 26th, 2010, at 1 pm – 3 pm EST, 10 am – 12 pm PST, 6 pm – 8 pm London. The Webinar will offer four healthcare social media perspectives:  1) the Patient, 2) the Provider, 3) the Healthcare Organization and 4) the Professional (staff).  Angela Dunn, Director of Social Media for Odom & Co, will present the Professional Development perspective and showcase the many ways communications professionals, especially in healthcare and pharma, are managing their personal and professional digital identity.

Dunn also plans to showcase tools and resources including those for organizing personal digital content and assets.  (See flavors.me in the above video, The Digital Business Card WordPress Theme, and card.ly .)

“Your digital identity is shaping a personal digital brand, whether you realize it or not,” according to Dunn,  “The goal is to show real world examples, discuss the pros and cons of each, and help you decide what is most comfortable and authentic for you. It will be eye-opening for many people.”

Included in the case studies will be a look at the freshly released  Social Media Guidelines made public by Roche at “Roche and Social Media” . The Roche principles, summarized below, include guidelines for “personally” speaking “about” Roche and “professionally” speaking “on behalf” of Roche. Roche’s guidelines have “not only raised the bar for the pharma industry within the social web in general, but … have also heralded in a new era for healthcare communications,” according to Andrew Spong in a recent post.

Summary of Roche Social Media Principles:

Dunn’s presentation will also address:

•  Who owns the social equity of the fans, followers and/or subscribers?
•  Does your company’s social media policy address this? A look at best practices.

Look for lots of interest in this topic as individuals and companies navigate the impact of the ever-changing social landscape.

Health Is Social does have a small  fee for Healthcare Social Media:  Perspectives in Practice. Odom & Co is honored to be presenting along with: Dave deBronkart @ePatientDave– Patient Perspective, Bryan Vartabedian, MD, FAAP @Doctor_V – Provider Perspective and Erin Macartney @emacartney: Healthcare Organization Perspective on Partnering Patients with Healthcare Team. For more information on Presenters and the Webinar, click here. Phil Baumann is the impetus behind Health Is Social and the Webinar series.

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3 responses to “Managing Your Personal and Professional Digital Brand”

  1. Pingback: What Flavour Am I? « Thoughtelf's Blog

  2. We’re looking forward to Angela’s presentation.

    Professional development will become an increasingly important part of maintaining proficiency in 21st Century communications.

    We’re happy and delighted to have Angela present!


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