Video or graphical entries illustrating new ideas, designs, products, technologies, and concepts, will be accepted from people around the world until September 1, 2010. Up to five winners will be flown to Palo Alto, California on October 8 to present their ideas and be connected to other innovative thinkers to help bring these ideas to life. The grand prize winner will receive the IFTF Roy Amara Prize of $3,000.
Entries may come from anyone anywhere and can include, but are not limited to, the following: Life extension, DIY Bio, Diabetic teenagers, Developing countries, Green health, Augmented reality, Self-tracking, and Pervasive games. Participants are challenged to use IFTF’s Health Horizons forecasts for the next decade of health and health care as inspiration, and design a solution for a problem that will be widespread in 3-10 years, using technologies that will become mainstream.
“Think ‘artifacts from the future’—simple, non-obvious, high-impact solutions that don’t exist yet, will be among the concepts we’re looking to the public to introduce,” said Rod Falcon, director of the Health Horizons Program at IFTF.
“Health doesn’t happen all at once; it’s a consequence of years of choices for our bodies and lifestyles—some large and some small. BodyShock is intended to spark new ideas to help us find our way back to health,” said Thomas Goetz, executive editor of Wired, author of The Decision Tree, and a member of the Health Advisory Board that will be judging the BodyShock contest in addition to votes from the public.
“BodyShock is a fantastic initiative. Global collaboration and participation from all voices can produce a true revolution,” said Linda Avey, founder of Brainstorm Research Foundation and another Advisor to BodyShock.
BodyShock’s grand prize, the Roy Amara Prize, is named for IFTF’s long-time president Roy Amara (1925-2000) and is part of a larger program of social impact projects at IFTF honoring his legacy, known as The Roy Amara Fund for Participatory Foresight, the Fund uses participatory tools to translate foresight research into concrete actions that address future social challenges.
Odom & Co says: Check out Regina Holliday’s idea! “Would you eat off a toilet seat?” Regina Holliday is a medical advocate muralist. She uses paint and brushes to promote health reform and patient’s rights.