I first met the charming Andreas Wilkens, Co-Founder of MediaFunnel (formerly TweetFunnel) last year at in SanFrancisco and was immediately impressed with the content curation feature of his tool. MediaFunnel is a Twitter and Facebook management tool that has been consistently evolving over the past year, adding more interesting features and functionality. MediaFunnel allows businesses to better coordinate and manage their social media presence on Twitter and Facebook. It enables greater collaboration with teams throughout an enterprise, provides brand monitoring as part of the dashboard, and even allows outside guests or fans to contribute via SMS.
Media Funnel was at TWTRCON in New York City, June 14th, showing off their new ROI calculator set to debut in the next two weeks. View a video demonstration of MediaFunnel’s new ROI functionality. As part of the ROI tool, MediaFunnel will be integrating Klout True Reach measurement.
The most interesting thing about MediaFunnel is that it allows anyone across an enterprise to contribute content that can be reviewed, edited and then disseminated to your community via Twitter or Facebook. MediaFunnel moves content curation beyond the social media team and extends reach to everyone within your organization and even outside your organization with their new guest posting feature. Contributors are assigned varying degrees of editorial control including “contributors,” “publishers” and “administrators.” Contributors do NOT even need to be on Twitter or Facebook, they can email or text a suggested tweet or status update for your team’s publisher to review! Imagine a tool something like Yammer and Twitter with Social Mention and SMS.
Some examples of how MediaFunnel can be used in the healthcare industry include:
Brand monitoring built in to the dashboard of MediaFunnel allows you to see the conversations happening around your brand as well as business intelligence in your industry. You can then immediately provide feedback to your community via Twitter and/or Facebook.
Currently, the best part is Media Funnel has been a free tool that will be evolving into a reasonably priced subscriber model. It is beneficial for a small company as well as a large enterprise, even integrating with salesforce.com. Check it out to fully realize MediaFunnel’s benefits for your own organization and watch the quality of your community engagement grow.