Odom & Co - Home Odom & Co


Social Media 101 for Pharma from iQ Lab at GSW Worldwide

iQ Lab at GSW Worldwide takes a look at 14 real world examples of how Pharma Managers are using social media. Seven models are demonstrated to show value:

1. Make someone’s life easier.
2. Empower patient opinion leaders.
3. Listen for new insights.
4. Be the go-to resource.
5. Connect patients with one another.
6. Advocate a cause.
7. Create a shareworthy experience.

Examples from Novartis, Merck, Sanofi-Aventis, Bayer, PatientsLikeMe, Roche, Memorial-Sloan Kettering, BioMarin, Bristol Myers Squibb, among others.

iQ Lab is the digital arm at at GSW Worldwide.

Bookmark the permalink. Follow any comments here with the RSS feed for this post. Both comments and trackbacks are currently closed.