iQ Lab at GSW Worldwide takes a look at 14 real world examples of how Pharma Managers are using social media. Seven models are demonstrated to show value:
1. Make someone’s life easier.
2. Empower patient opinion leaders.
3. Listen for new insights.
4. Be the go-to resource.
5. Connect patients with one another.
6. Advocate a cause.
7. Create a shareworthy experience.
Examples from Novartis, Merck, Sanofi-Aventis, Bayer, PatientsLikeMe, Roche, Memorial-Sloan Kettering, BioMarin, Bristol Myers Squibb, among others.
iQ Lab is the digital arm at at GSW Worldwide.