Part of the pitch team responsible for securing a multimillion dollar global (US and ex-US) oncology account, candidate has remained an integral part of the team as they have grown the business with the client’s oncology franchise. This candidate routinely interacted with client brand teams, business intelligence teams and medico-legal review committee. Projects covered medical strategy, professional advertising and promotional medical education and included a European product launch.
Candidate occupied a pivotal position working with client marketing and medical affairs teams and KOLs, as well as internal account and creative teams on a co-promoted oncology account billing in excess of $1,000,000 annually. Involved in development of medical strategy, creation of messaging platforms and professional advertising. Integral to expansion of the brand via the launch of a new indication and KOL/advocacy development among an expanded range of specialists and sub-specialists.
Candidate is a member of launch team for a major respiratory product. In conjunction with KOLs, client brand team and internal teams, developed modular, promotional slide deck which was critical to the successful launch of a blockbuster product.
Current responsibilities extended across all accounts in the agency. Consequently, candidate developed the ability to produce deliverables simultaneously across products and therapeutic categories while meeting or exceeding expectations for quality and timeliness.
Routinely provided disease state overviews and reviews of the medical literature to internal teams. These educational sessions are considered crucial to the creative process.