Odom & Co - Home Odom & Co

SVP of Public Relations Savvy in Social Media

  • Location: New Jersey
  • Reference Code: 24540

This candidate is an experienced, integrated professional with progressive responsibility spearheading communications and public relations campaigns, heightening brand identity and driving product awareness.  She is recognized as a leader combining strategic thinking with hands-on capabilities and a global outlook with bottom-line business focus.  She is a new business builder, team motivator and mentor; expert in building successful teams, developing well-rounded staff from industry knowledge to networking skill sets.

Career Highlights include:

Senior Vice President:

This candidate is a Communications Executive for a boutique pr agency, responsible for management, strategic counsel and client services.  She is a passionate manager throughout new business processes including lead generation, strategy and ideation, program development, team dynamics and prospect relations.

  • New business driver in areas of health policy communications and issues management.
  • Primary focus on brand building, lead stimulation; secured speaking opportunities at conferences; coordinated thought leader salons with industry decision makers around healthcare reform.
  • Architect of health practice marketing plan, focusing efforts around agency, leadership strengths.
  • Social Media Task Force leader, implemented SM events.
  • Formalized new business training for staff, including: presentations, networking and individual brand reputation.

Vice-President, Corporate Communications:

This candidate was the Chief Communications Officer for a specialty pharmaceutical company.  She was responsible for creating and implementing an integrated corporate and marketing communications strategy launching a newly public company beyond its drug formulation base of operations.

  • Developed global vision, positioning and strategic plan for an enzyme product.
  • Built pre-launch awareness for a pancreatic drug through media relations and direct marketing efforts.
  • Implemented integrated promotion, marketing plan for Drug Delivery Portfolio focused on key technology platforms including sales brochures, presentations and high-profile customer events.
  • Responsible for the approach, key messages and layout of the corporate three-year plan for investment community presentations.

Vice-President, Corporate Communications:

This candidate was the Chief Communications Officer and an Executive Committee member.  She was responsible for corporate image and issues management, external and internal communications for a leading medical insurance company.  She was recognized for developing strong relationships with senior leadership and for implementing internal processes to identify media opportunities and threats.

  • Earned media coverage in virtually every major relevant business outlet.
  • Minimized negative coverage through president transitions, patient litigation, hospital and medical group contact disruptions, downsizing and performance volatility.
  • Produced consistent stream of favorable media exposure, consistently improving year over year; grew from 32 million impressions in 2004 to 1+billion impressions in 2006.
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